I always tell this to the business owners that we consult with: One of the most important assets you have is your current customers. It’s much less expensive to keep your current customers and turn them into repeat customers than it is to go out and find more customers. This is not to say you should not keep marketing to find new customers, but you should do all you can to nurture the existing relationship you have with current customers in order to increase sales.
Here are seven ways to achieve that:
1. Offer Early Bird Sales on New Products – When you know that you’re planning the release of a new product, tease your current customers about the product launch. Then finally boost sales of the new product by offering early bird sales opportunities to the customers you already have.
2. Keep in Contact with Your Customers – Even if you aren’t planning a new product launch for some undetermined time, it is important to keep in touch with your current customers by sending them messages about interesting products you’ve discovered that other people have developed, or articles that you think they might find interesting.
3. Follow Up with Customers Often – Once a customer buys something from you, it’s imperative that you follow up and ask them how they are enjoying their purchase. Do this after allowing enough time for them to try the product or see the results of the product. Use the feedback you get from your questions to make your next product better.
4. Thank Your Customers – Never pass up an opportunity to thank your customer and surprise them with unannounced bonuses. These types of bonuses will encourage future purchases because people love feeling as if they got more than they paid for.
5. Invite Current Customers to Special Events – If you are planning a special event that would be appropriate for current customers, never fail to invite them personally to the event. Whether it’s in person or online, they’ll appreciate the gesture and remember you for it.
6. Make Customer Service a Priority – Never skimp on good customer service. Implement a good customer service system with deadlines on how quickly someone will get back to the customer, whether they have a problem or a compliment.
7. Invite Current Customers to Private Groups – A great way to thank your satisfied customers for their business is to invite them to a private Facebook group or message board for customers only. These people will be invaluable to you moving forward to create or offer new products and services.
Your current customers are far more important to help maintain a long-term business than you may initially think. They can become your biggest fans, recommending your products and services to others. And if you please them, they will become repeat, long-term customers that will stick by you for years.