by Rod Ngilangil Jr. | Business Planning, Marketing |
Your marketing plan informs you how you’ll get the word out about your business to your target market. It doesn’t have to be multiple pages long, a page or two should do. Don’t move forward without a plan because it’s like shooting in the dark. With a plan you...
by Rod Ngilangil Jr. | Infographics, Marketing |
Many business owners generate 80 percent of their income from 20% of their customers. That is because the other 80 percent aren’t totally in line with their ideal customer. If you think you’re one them, you can improve and exponentially grow your income by...
by Rod Ngilangil Jr. | Business Growth, Marketing |
One of the most exciting and useful features of marketing online and the technology that goes with it, is the ability to market to individuals “on the fly” with real-time marketing messages. The internet allows you to instantly send messages to your individual...
by Rod Ngilangil Jr. | Marketing |
Word-of-mouth marketing is the oldest form of marketing that exists, and it’s still very effective. In fact, one of the best ways to get more clients for any business owner is to increase your word-of-mouth marketing efforts. People trust hearing from those whom they...
by Rod Ngilangil Jr. | Marketing |
Like most plans you make for your business, nothing is like the reality. Once you have started implementing your marketing strategy and see how close your assumptions match the reality, you can start tweaking the plan to keep it fresh and reality based. There are many...
by Rod Ngilangil Jr. | Marketing, Web Marketing |
When you are choosing different marketing strategies to implement when marketing your business, it’s important to understand the choices you have and how they differ. You essentially have three choices when it comes to marketing, namely “owned,”...
